"The holiday lineup is set."

For all of you eager to see what Apple might have up its sleeve before the end of the year don't get too excited. Apple executive Phil Schiller confirmed that the Apple product lineup is what it is through the rest of 2009. Apple recently introduced a new iMac, a mouse called the Magic Mouse and a newly redesigned entry level MacBook laptop. While those were nice adds I think all of us were looking for some kind of new shiny toy. So much for buying an iPod Touch with a camera for the holidays!

AT&T Opens the Door for Google Voice and Skype on 3G

AT&T announced it will now allow voice over IP technologies on their 3G network. This opens the door for applications like Google Voice and Skype to be used on the iPhone on 3G as well as Wifi. This announcement is long overdue and comes a few weeks after AT&T opened the door to MMS on the iPhone. AT&T must be feeling more confident in their network these days even though cities like Chicago still have large pockets of missing 3G coverage as well as saturated networks. There's certainly been pressure and frustration from Apple for AT&T's handicapping of the device for all these months. AT&T has not been the partner Apple was hoping they would be. Yesterday's news of the end of the Rogers exclusivity arrangement in Canada shows that AT&T's iPhone dominance could end within a year.

For The Love of Money

On Tuesday, AppleInsider reports on Microsoft's attempt to hire Apple staff away from the Apple retail stores and over to Microsoft's new retail operation. I've always found Apple employees to be extremely loyal to the Apple cause. It's hard to imagine Apple staff would sell their soul to the "other side". Apple staff are being tempted with much higher salaries and, most likely, other perks (i.e. stock options). All hail the mighty dollar!

Lower priced Apple laptop on the way?

Apple has long felt the need to not compete with the low end Windows PC market. I've always been frustrated by this. Not competing in the low end market has caused Apple to delay market share gains. Now, if you're not a shareholder or Apple evangelist that may not matter much to you. The fact is, many consumers can't look beyond price. They look at a $500 PC laptop and compare it to a $999 Mac and it all looks the same. So the customer goes with the lower priced machine. Computer store employees recommending PCs, know nothing about Macs and slam Apple for offering overpriced computers without understanding the value of OS X, iLife, etc... Apple needs to move beyond, or actually below, their minimum standard. They need to compete, or at least be competitive, with the low end PC market in some way. True, the profit margins are slim on the low end, but a low end Mac is like a gateway drug to even greater and more powerful Macs. The trick is just getting people in the door and exposing them to some Apple goodness. The research firm Wedge Partners is predicting that Apple may get into the low end space. No one knows if that's true or what the endeavor would look like, but it's one I would welcome! What do you think?

iPhone/Touch 3.1 and iTunes 9 Released

Apple released the iPhone and Touch 3.1 software upgrade today. A number of minor enhancements that will be sure to please the niche groups who will likely notice. The App Store Top 25 now includes a "Top Paid" vs "Top Grossing" to address those developers who felt slighted by those applications that were down at the $.99 price point. The App Store Genius feature provides suggestions for applications you might like. While not perfect for now (the suggestions will improve over time based on uploaded results), it does a good job of showing which of your installed applications was the basis for the recommendation. And finally, Apple added the ability to use Voice Control over Bluetooth. Other minor items you can check out via the link above. The team at The iPhone Blog provide a good walkthrough of the changes.

iTunes 9.0 was released today and hosts a number of new and noteworthy features. Genius Mixes are a new feature to help you "rediscover" music in your collection. It's like a prepackaged selection of songs based on a genre. The iTunes 9.0 syncing options have really improved with a new level of granularity all users will appreciate. There's a new Home Sharing option that allows you to not only stream iTunes content from other computers on your network, but you can also copy the content from the other computer as well (up to five authorized computers). It can even be configured to sync content automatically provided the content is purchased content. The iTunes store was resigned and the jury is out on how much it actually improved. I like the menu bars across the top as they seem to improve navigation. A new iTunes LP feature provides artist/album content previously found in vinyl albums and CD booklets that have been lost in the digital era. There's also Facebook integration and Wish List capabilities. Not addressed is the issue of how to address the growing number of items along the left hand navigational bar. Playlists are still difficult to manage. Navigation seems clunky. Does anyone else feel that way? The real win for me out of iTunes 9 is the improved ability to manage iPhone and Touch applications. There's also a new interface that allows you access to modify your iPhone or Touch icon screens without the pain of performing the same steps on the device. The ability to modify iPhone and Touch application icons and screens is a great addition, but I ran in to one or two bugs while moving icons and screens around. There's no option to name pages such as "Sports" or "Games". That would be a helpful way to manage the screen instead of using the current numbering system.

iPhone, iPod, App Store and iTunes Statistics

Apple's "It's Only Rock and Roll" media event provided an update on a number of Apple statistics. Here's a quick review:

• 30 million iPhones sold to date
• 20 million iPod Touches sold to date
• 220 million iPods (all types) sold to date
• 75,000 applications in the App Store just within the first year
• 28%, or 21,178, of the applications in the App Store are games and entertainment related
• 1.8 billion applications downloaded to date (not including updates which would have represented a number a few times more than that)
• 8.5 billion iTunes songs sold
• 100 million iTunes accounts
• The #1 music retailer in the world

Many of these stats are jaw dropping considering how long the products have been around. The iPod Touch numbers are a real stand out. The Touch is an amazing product and Apple should continue to do everything it can to provide it with every feature the iPhone has, but the phone, of course. Also interesting to note how almost 1/3 of all iPhone and Touch applications are game based. I'm not sure how the percentage of this category would compare with other platforms, but there's clearly no shortage of any application type. The application numbers don't address quality so while there may be 20K+ applications many are average at best. All in all, impressive numbers that will only grow.

Jobs Returns to the Apple Stage

With a sincere thanks to his staff and a public pitch for organ donations, Steve Jobs returned to the stage today at Apple's latest media event. Steve looked good, but I wouldn't put him at 100%. It's comforting to see him steering the ship again after a long and serious illness. While I have confidence in many of the Apple senior staff, there's no one like Steve. Glad to see he's back. Full speed ahead!

AT&T Responds (Poorly) to iPhone Data Issues

What do you do when you're AT&T and you're experiencing one of the worst backlashes in corporate history related to your network's performance? Apparently, you bring the creepiest guy you can find who's neither a credible geek or corporate "friendly" and you make a YouTube video. That's exactly what AT&T did last week to explain why they've totally screwed up on providing the appropriate level of data capacity on their network. AT&T just recently issued a press release committing to network improvements in a few cities throughout the country within a specific timeline. AT&T continues to botch up how they communicate with customers. You would think that the partnership with Apple would teach them a few things about marketing, PR and communication. The network improvements can't come soon enough to Chicago.

Apple Tablet Destined for Greatness

Media hype continues for the upcoming Apple Tablet and I'm as anxious as any other Apple fan. While pictures have been seen in the wild there have been no official announcements. I'm more excited about the Apple Tablet than any other Apple product right now It's the perfect fit between a laptop and an iPod Touch. I frequently use the Touch as a mobile personal computer around my house for email, Facebook, browsing, etc but find that the size isn't big enough. I wouldn't want to carry a laptop around my house with me due to its size, weight and the need to type. Windows tablets are out because they are basically laptops with a touch screen. Netbooks are light and small, but too keyboard dependent. The Apple Tablet will fit nicely between all of these options. Apple's implementation has the chance of becoming a household standard in the next ten years for many markets. I'm anxious to see what the keyboard experience is like and how it will interact with other devices on my network. Outside of the house, I'm interested to see what type of traveling companion it might become. Trying to imagine how people will use it in Starbucks. It would be great to see a camera on the front side! The product release could still be months away, but no reason not to get excited about it now!

Why AT&T is Holding Back The iPhone

If the iPhone has any achilles heel it rests firmly with AT&T. AT&T hasn't turned out to be the best in class partner that Apple thought they were buying in to for a multitude of reasons. The AT&T 3G network has been a major disappointment. The quality of coverage in many parts of the country is inadequate. In downtown Chicago my phone switches between 3G and EDGE constantly in multiple locations. The 3G network, when you're on it, continues to be slow. AT&T has gone on record multiple times about their efforts to upgrade their network. No official word so far that I know of. The data and phone plans are expensive. I know many people that stay away from AT&T because they can't compete with vendors like Tmobile who offer much more competitive rate plans. AT&T was also behind in providing MMS support with the release of iPhone 3.0. Other carriers around the world were ready to support MMS upon its release while AT&T was left delivering promises of future MMS support. Your mileage with AT&T may very, but the stories of disconnect with AT&T are fairly common. Come on AT&T... Step up to the plate!

Poor service

Expensive data and phone plans

Network terrible

MyTouch and Pre No Match for iPhone

I've had an opportunity over the past few weeks to try the Google MyTouch and Palm Pre. They are both great smart phones with fantastic features, but they don't come close to the iPhone. Both phones seem more unfinished than Apple's first iPhone two years ago. All of these new product sales for Google and Palm are driven in part by exclusive agreements. The MyTouch and Pre users I know made their purchasing decisions strictly on their desire to stay with their carrier. It would be very interesting to see how the MyTouch and Pre would complete with Apple if all vendors offered all three phones.

Apple Software Box Set Staged For Upgrade

Recent evidence has pointed to an upcoming release of the Snow Leopard Box Set. The set includes Mac OS X 10.6 with iLife '09 and iWork '09 for what is expected to be $169. Many of you may not be aware that there's already a box set like this that includes 10.5 along with iLife and iWork. The box set is a great value compared to the $287 you would spend on the products individually. Awesome value for any of you who have yet to upgrade. The deal breaker for most people is the lack of interest in the iWork software. However, if the shoe fits, the box set is a great deal. If the leaked 10.6 box set information is correct I believe it confirms we're unlikely to see any major updates to iLife for at least eight to twelve months. It also confirms that Apple is very motivated to move people to the 10.5/10.6 platforms.

Desire for iTunes Playlist Tip

Apple likes to talk about how their software "just works". Use any product long enough and you'll know that's not true. Apple is no exception. For years I've been frustrated about not being able to delete a song from my playlist as well as from my iTunes library. I thought to myself, "how can Apple not include a delete feature like that?" Well, it turns out there is a keystroke to perform that exact task. I like to think of myself as a Mac power user, but you can't know every tip and trick and this is one I never learned. To remove a song from your iTunes library when in a playlist, select the song, hold option and hit delete. Relief!

iPhone and Touch App Store Addiction

Are you one of the growing numbers of those obsessed with installing applications on your Touch or iPhone? Free and $.99 apps have created app addicts who are nothing short of compulsive about trying new applications. The insatiable appetite for applications demonstrates the ease of finding and installing applications mixed with the human curiosity and fun of trying something new. Blackberry users can only be in envy of the App Store compared to Blackberry's App World! The experience isn't the same....

The $.99 iPhone App Deliberation

If you're like most iPhone and Touch users, the next best thing to a free application is one for $.99. Consumers flock to low priced apps. I have pages of them! The value oriented applications subsequently rank high on sites that track app sales due to their high volume. While shoppers are drawn to the lower priced applications many have found the quality is equal to the price they paid. Now that's not always true and there are some excellent applications for $.99. However, vendors who feel they produce an excellent quality product feel a tremendous amount of pressure to price towards the lower end just to compete with the sheer volume of $.99 applications. For a developer, an apps revenue stream can be greatly diminished by the low end pricing pressure. In a world with thousands of applications, how does one complete with $.99? Apple is discussing if it makes sense to reorganize their categorization in an attempt to address this. It does make sense for "top" applications to have additional dimensions other than just volume of sales. Ratings should certainly be part of the equation. More expensive applications need a way to stay competitive on "top 10" and "top 100" lists. Perhaps "top" lists by price point is the way to go. Any ideas?

Marketing Machine Moderation for Snow Leopard

Apple continues down the development path with Snow Leopard by issuing another "seed" to developers this week. The public release of OS X Snow Leopard isn't due until September, but what we do know so far is that it will be a very modest release in terms of end user features. This must create quite the quandary for Apple's Marketing team. Apple OS releases are typically given center stage and attract Apple users at all levels. This release doesn't generate that level of excitement as with other releases. Would Apple want to place the same marketing effort in Snow Leopard as they've done in the past with other OS releases? Does Apple run the risk of too much hype and setting expectations too high? Perhaps the $29 upgrade fee speaks for itself. It will be interesting to see how Snow Leopard is marketed as we approach the Fall.

A iPhone 3GS Fan Favorite - The Oleophobic screen

Who would have thought that one of the fan favorites of the new iPhone 3GS would be the oleophobic screen. iPhone and Touches are notorious for building up oils from fingers and body parts. The 3GS oleophobic screen makes it much easier to wipe off oils and smudges. Hopefully the oil obsessive compulsives can get some sleep now.

Steve Jobs Back at Apple - Does it Matter?

Although not confirmed by Apple, CNBC is confirming that Jobs is back on Apple's campus. As far as Apple goes does it really matter? The depth of Apple's talent runs so deep that the company's vision is no longer dependent on one man. During the last few conferences and media updates without Steve we've seen a very impressive lineup of Apple product managers. Apple's CFO, Peter Oppenheimer, who has run the ship from the top is a smart and savvy corporate executive. Steve is absolutely a positive figure at Apple, but if there's one thing his leave has shown us is that Apple is poised for success with or without Steve.

Apple Expert Improves Apple Support Experience

I recently contacted AppleCare for a support issue related to Boot Camp. Creating new problem tickets with any vendor is always a frustrating experience. Calling any vendor regarding an issue typically involves going through a half dozen voice prompts. If, and that's an if, the vendor's automated system understands your voice or touch tone response the first time (or at all) you may get routed to the correct location. Apple now has a new process for opening support issues that I found to be very easy and straightforward. The new service is called Apple Expert. It allows you to open a technical issue online and then have Apple call you at the time you desire to speak to a representative. You can have them call you immediately or wait until a later time. The call is routed to the appropriate team to address your issue based on the information you provide. Apple is not the only vendor to use call back technology like this, but it is great to Apple bringing the service forward for users.

AT&T Becomes the Laughing Stock at Apple’s Developer Conference

In today’s keynote at the Apple Developer Conference the new tethering and MMS features of 3.0 were discussed. While dozens of countries around the world will have the ability to take advantage of both at the launch of 3.0 in a few weeks the US will not be one of them. That’s because AT&T won’t be ready to launch these services until the end of the summer. This further fuels the fire that AT&T’s 3G network is bottlenecked by iPhone users. Users across the country have complained of slow 3G speeds as well as switching between 3G and EDGE. When conference attendees were told AT&T would not be ready until the summer there was a flood of laughter. It seems preposterous that Apple would release features their major US carrier could not support at launch. Tethering I can understand, but MMS? Give me a break. Apple didn’t even provide a good reason why there would be a delay on AT&T’s behalf. If you don’t have a reason there is nothing to say. AT&T looked bad today.

Apple Releases iPhone 3GS

Apple’s latest phone, the iPhone 3GS, was announced at the 2009 WWDC today. The S stands for speed. The design is the same as the first 3G, but there are major speed improvements. Launching applications, viewing attachments and viewing web pages has improved. The phone is ready to deliver speeds of 7.2 Mbps once carriers are ready. The phone ships with a new 3 megapixel auto focus, white balance and exposure camera. To improve picture taking you can tap on the screen to force the phone to focus on specific areas (i.e. like a face for flower). The ability to take pictures in low light settings has improved and an auto macro feature can take picture of objects up to 10 cm away. One of the long awaited announcements was the ability to capture video. Video capture is at 30 frames per second VGA with audio. No HD quality videos on this phone. Once videos are captured there is a way to “scrub” and trim the video to just the content you want. Videos can then be shared via Email, MobileMe, YouTube and MMS. Hey! What about Facebook? It will be interesting to see how video capture will be built into applications. Another new feature available only on the 3GS is Voice Control. You can use your voice to make calls based on the names of people in your address book as well as control your music. Battery life, the nemesis of the iPhone, was also improved. The phone will be available on June 19^th.

Features like video capture, voice dialing, longer battery life are what I call “about time” features. Other smartphones have had these features for some time now. I was disappointed to not see a camera on the front of the device. Face to face conversations will become pervasive in the future and the lack of second camera is likely a cost issue as well as a bandwidth concern for AT&T. Other than the video capability I don’t see existing 3G iPhone users trading up to this device. It’s not compelling enough. If you are an original 2G user from the first generation ending your 2 year contract the timing couldn’t be better.

iPhone 3.0 Available June 17th, 2009 With New Features

iPhone 2.0 came out less than a year ago with the launch of a Software Developers Kit for building applications. Since that time, developers have created over 50,000 apps available in the App Store. With a user base of over 40,000,000 iPhone and iPod Touches the App market space is huge. 1 billion apps have been downloaded as of April 2009. You can thank the free applications for contributing to that statistic. During the Developer’s 2009 keynote Apple showed a short video featuring developers telling their story about developing for the iPhone as well as customers declaring their love for their application. It was a fascinating video to get developers thinking 1) I could be one of those developers selling millions of applications and 2) I would love to have people talking about how much they love my application. A little positive physiological warfare on the developer mindset.

The iPhone 3.0 feature list was somewhat rehashed from a few months ago, but with some new entries. Now you can rent and purchase movies from the iPhone. Audiobooks and TV shows available as well. Parental Controls were improved to include movies, TV shows and applications. Tethering is available for those vendors that support it. Still no reference to the availability of Flash. Auto fill now finally available to remember user names and passwords for web sites. A really cool Find My iPhone feature was announced. It’s a service available to MobileMe customers for a fee on a yearly basis. Using the service via MobileMe you can view the approximate location of your phone on a map. You can send it a message with a special audible alert regardless if it is in silent mode. What a great way to drive revenue!!! Details remain as to how long the alarm stays on. You can also send a remote wipe command to delete all data. In general with the 3.0 release there are lots of the minor features yet to be discovered. In an important confirmation from Apple we know that “free apps remain free”. Developers have to be careful about their pricing model out of the gate with Apple’s stance on this. Push notifications are finally ready to go with three types: text alerts, numerical badges for icon and custom alert sounds.

Lots of great benefits all around with the 3.0 release. Application developers will produce even more amazing applications with the 3.0 SDK. User satisfaction with the device will continue to sore. All that being said, there are many features you can find on a Blackberry but not on an iPhone.

Apple Previews OS X 10.6 Snow Leopard at WWDC

Windows 7 is just another Vista according to Apple. There’s a lot of truth to that. Microsoft can’t escape the registry, DLLs and other poor decision choices that plague the Windows OS. Contrast that to where Apple is with their operating system. Apple’s Leopard 10.5 is fantastic. It’s loaded with features and stable as can be. At Apple’s developer conference today, Apple provided more information on Snow Leopard, the next release of the operating system. The past few versions of OS X have been loaded with user features. With Snow Leopard we are likely to see less of that. Snow Leopard is about building upon Leopard to build a better Leopard. Snow Leopard will focus on refinements, new technologies and Exchange support. This OS is not a full-blown enhancement in many respects, but provides the right next steps in the evolution of the OS.

Refinements: Don’t expect any big changes in areas like the Finder however it will be rewritten in Cocoa for better performance. The Finder has a few enhancements with magnification control of icons and the ability to view documents or movies based on an icon. The existing Stacks feature handles large contents better by allowing you to scroll through the contents of Stacks. Clicking on a folder in a Stack view keeps you in the Stack view as opposed to opening the folder in the Finder. Very handy. Other upcoming changes will include faster cancellation of actions, put back from trash, custom search scope and other developer benefits to enhance the experience. Expose is being built in to the Dock to provide easy access to application windows. Dock Expose even retains its position when switching between applications. Copying text from PDFs has vastly improved by detecting the makeup of a document to allow for better selection techniques. Hand gestures on the track pad will be incorporated with next character prediction for some languages. Mail speed has improved in basic areas. The new QuickTime user interface on the player has greatly improved and looks more like playing a DVD. Safari 4, when used with Leopard Snow, has full history search based on the text of pages. That feature can be used with Spotlight. Really cool.

New Technologies (for techies): Snow Leopard will complete the effort of moving the OS to 64 bit. All of core system applications will finally be upgraded. New hardware has brought about the need to better address OS basics. Multi core processors are one of those areas that can be optimized especially with processors including more cores. Apple has created Grand Central Dispatch as a means to increase performance using multicore processors. This will be an important topic for developers of applications with high demands on the CPU. Not much response from the crowd as they try to figure out what this exactly means. On the video front Apple introduced OpenCL to replace OpenGL. Apple created it as an open standard and they have the buy in from all the top graphics manufacturers.

Exchange Support: Exchange support will now be built into Mail, iCal and Address Book. Mail uses auto discovery to find Exchange servers based on login credentials. Viewing Office attachments works with Mail’s quick view even if you don’t have MS Office installed. You can do things like accept calendar items in Mail and search the Exchange Global Address List in the Address Book. On the back end you have to have Exchange 2007. Apple points out you get Exchange connectivity without having to buy Outlook like on Windows. Ouch.

Snow Leopard’s pricing is set at $29 for users upgrading from Leopard. Getting users to Snow Leopard is an important, but not critical upgrade to provide support for the next generation of applications. Leopard Snow doesn’t offer many bells and whistles at this point and is unlikely to before the final release this September. The price point tells it all in terms of what the perceived value will be to users.

Apple Improves MacBook Laptop Line

With the current trend of new Apple customers purchasing laptops it’s no surprise that Apple has invested so much effort in reinvigorating their laptop family. The new 15” MacBook Pro is the continuation of the build out taking on some of the features found in the 17” MacBook Pro like a built in battery. The new battery provides an impressive seven hours of battery life. The new batteries have 3x longer recharge length compared to the previous version. Most users will go five years before the need to replace the battery. An SD card slot was finally added. Sometimes Apple is just late to the game and the lack of SD card was one of those areas. The MacBook Pro will sell for $300 less than the prior 15” at $1699. Some of the more expensive models include the NVIDIA GeForce 9400M and the GT. Users will have the ability to choose between faster graphics or longer battery life. The 13” MacBook was rebranded officially as a MacBook Pro. It now features improved battery life, up to eight GB of memory. The LED backlit keyboard is now standard and Firewire 800 is included. Only $1199 after the $199 price drop. The MacBook Air also received updates and significant price drops.

Apple clearly felt sales pressure from a weak economy as well as recent Microsoft attack ads to reduce pricing. Hardware is an evolutionary process and the current lineup of Apple laptops looks great. The new line is incredibly friendly in the environmental space. Businesses who “care about the environment” need to consider if running Windows on Apple hardware might make sense (without ever getting in to Mac OX).

WWDC 2009 Predictions for the iPhone, OS 10.6 and Steve Jobs

Apple's keynotes are always something to look forward to and tomorrow should provide lots to talk about. If past keynotes are an indication of future keynotes you will see fewer topics with more depth. Other than covering the iPhone and Snow Leopard I wouldn't expect many if any other announcements. Here are some thoughts.

We are almost certain to see new iPhone hardware. Video capture capability, which has long been limited by hardware, should now be available. I would expect battery life to improve with the new hardware as well (this is also being reported in other places). Doubtful that 3.0 will bring about significant battery improvements on prior versions. We will be treated to a few examples of how Apple redesigned their notification process based on their previous formal testing of high volume push notifications. Notifications are one of dozens of 3.0 upgrades the public has yet to hear about in any substantive way and I would expect some of these items to receive more focus. Some of those features were likely half baked a few months ago when first discussed and will be ready for show time. Features like copy and paste will likely be meager bullets on slides. I expect Apple to announce more mouth dropping App Store statistics (thoughts on stats from 3.0 media event) and will boast App Store features and added benefits. Expect to see lots of vendors demonstrating their products. The iPhone will continue to lack the desired features for business I have brought up in the past.

Expect to see the first quality look at the new OS 10.6. This conference is an important time to begin the hype on "Snow" so expect to see lots of "goodies".

I don't expect any announcements on Steve Job's return.

Apple’s App Store Staff Causes Confusion

All applications in the App Store must go through a review process by Apple staff. Apple has all kinds of requirements for the type of software they allow to pass through the approval gates. The process of approving applications would be a daunting process for any vendor let alone Apple. Any approval process is likely to have idiosyncrasies and Apple has found their fair share. The application approvers are basically the gatekeepers and censors of Apple’s standards. Play by the rules and you are welcome in, but if you break the rules then you are left on the outside. Fair enough if the rules are communicated and interpreted well, but when the rules are not applied consistently the only thing you have left is frustration. Apple has made mistakes on both ends of the spectrum. In April 2009, the App Store staff allowed the infamous Baby Shaker application which was subsequently pulled. Most recently Apple refused to allow a completely legitimate application for reading books from Project Gutenberg to make it into the App Store. The application is called Eucalyptus and the developer provided a well documented history of what he went through to get the application approved. The ongoing reversals give the impression that Apple’s censors are not clear on App Store guidelines. There is a perception they don’t know what they’re doing and their judgment is suspect. Perhaps it’s a matter of a few bad Apples (staff) involved with the process. Maybe the reversals and lack of judgment on approvals are related to undefined and misunderstood procedures. Whatever the reason, the reversals and wrong decisions are frustrating to Apple developers. Apple’s credibility is impacted when they allow applications like Baby Shaker, but deny an application that provides access to one of the greatest free libraries of all time. It is unlikely these situations will be eliminated, but let’s hope they are kept to a minimum for the benefit of all.

There's An App For That

Marketing genius is when an advertisement permeates into the public. The genius is when your idea transcends the original media format and spills into the public nomenclature. That's exactly what is happening with Apple's "There's An App For That" campaign. I've heard a number of people talking about a particular topic when someone follows with a "there's an app for that!". It's funny because it's true and if you're not in the iPhone or Touch circle in probably won't resonate, but for those of us who can appreciate the humor it's a great phrase to use outside of a thirty second ad spot. I thought this was something I would blog about. And by the way...there's an app for that!

Why is the iPhone keyboard so difficult to use?

I adapt quickly to new technologies. I’m just one of those people. Like anyone else I adapt to some technologies faster than others. When I originally started using my iPhone it took a considerable amount of time to figure out the best way to command use of the keyboard. Mistakes will occur with any type of input device, but correcting errors on the iPhone always seems more time consuming. I receive a number of emails from iPhone users with spelling errors and I suspect error correction ability to be the culprit. The issue is that spelling correction on the fly as you type is a bit of a pain. While you’re composing an email you have a thought you want to get out and having that thought pattern disrupted with spelling correction questions and issues is distracting. I prefer the spell check option you would find in Outlook or on a Blackberry where you can spell check after composing and before sending. It’s so not Apple, but it would be a great option to add on.

Microsoft's Ad Campaign Highlights the "Real" Truth

Microsoft’s TV advertising efforts over the past year haven’t exactly been running on all cylinders. For starters, the infamous Jerry Seinfeld/Bill Gates commercials were uncomfortably creepy. Next, the “I’m a PC” response to Apple’s Mac/PC commercials came across as defensive. The latest ad from Microsoft is much more strategic and direct. It features a young woman named Lauren who is tasked with selecting a new notebook for up to $1,000. Anything under – she keeps. Lauren explores both the Apple store and Best Buy and determines that a $1,000 laptop from Apple doesn’t meet her needs. Lauren has decided she’s “not cool enough to be a Mac person” (sour grapes?) and selects a PC for $700. The story has generated a tremendous amount of discussion and disgust in the diehard Apple camps.

While the commercial does a lot to generate conversation about the value prospect of each platform it doesn’t make a difference in consumer selection of a Mac or PC. To understand the debate we have to strip away the labels of “Mac” and “PC”. This is not about being cool or not being cool. Fortunately for Lauren and other PCers, computers don’t define coolness. Truth be told, as demonstrated by this new ad, is that when all is said and done people select computers based on their needs. Some needs are met by a PC as is the case with Lauren. The $999 MacBook simply doesn’t provide her with the screen size she wants for the price point she’s at. There’s nothing wrong with that. When Lauren decides to buy a PC she makes trade offs and for that matter she seems OK with that. You have to wonder if she understands the tradeoffs she’s making. Was she aware of Apple’s leading customer satisfaction scores, the amazing iLife software, the excellent quality hardware, access to Genius Bars and a stellar Operating System. These were the things that brought me to Apple (see my 2005 blog entry). Is a more educated consumer likely to prefer Apple?

Consumers are very price conscious today and it’s understandable why Microsoft would want to address their value add in this area. Lauren looks very happy with her purchase. Welcome to Vista Lauren! I’m sure you’ll enjoy it as much as much as all of the other Vista users who wish they could be back on Windows XP. I couldn’t resist…

3.0 Features: Is the Best Yet To Come?

This Tuesday at Apple's media event we had a sampling of what's to come in the 3.0 software. Let's hit the highlights:

- Cut, Copy and Paste: About time. Apple claims they've been "working really hard" on this one. From the looks of the double clicking, grab points and choice bubbles it looks like Apple got it right. We'll have to see. Apple was very clever in their approach towards capturing blocks of text from sources like Safari although I can see formatting issues when pasting HTML in to a mail mixed with regular text. I like the shake to undo and redo.

- Landscape: Again, about time. It was available in Safari all this time can't see why Apple held this back.

- MMS: Yet another feature that should have been out since day 1. Interesting use for sending location and audio. Sorry pre 3G folks - not available for you...

- Voice memo: Great looking interface. A nice to have, but no biggie.

- Calendar: Ability to integrate with CalDAV and calendar subscriptions. OK I suppose for some, but I can think of more important features like a "week view".

- Stocks: Great upgrade, but would rather see Apple's time spent on other items and apps like this left to third parties.

- Search: Long overdue and Apple must feel relieved they finally have this out. This was one of the major reasons why I didn't like the iPhone. It's not that I search that much, but when I need to, I really want the ability. I like the ability to search across all core applications. Wonder if Apple will allow 3rd party applications to tie into Spotlight. I also took note of the server based search possible with Exchange 2007. That's significant because it signals Apple is possibly looking to make changes to its ActiveSync performance and capabilities.

- Notes sync: Another on the list of "what took so long". It's still inexcusable that a To Do program isn't available from Apple. Rise up people, come on....

- Wifi auto login: This is actually a big deal for those of us who like to connect in wifi hotspots. It's a real pain having to authenticate through Safari each time. If this can help ease the process that will be a big plus.

- A2DP: If you're one of the few who's looking to have wireless headphones you're finally in luck.

- Parental controls, youtube, etc: All nice add ons.

Apparently there are about 100 new features with 3.0 yet we've only seen and heard a very few dozen. What else is out there that we don't know about yet. There's chatter about tethering, encrypted iPhone backups, new Podcast controls, and more. We'll hear about more features over the next week as developers get a chance to go through the 3.0 software and report back.

The iPhone is far from perfect even with 3.0. Is still lacks an organized home screen, lack of ring and vibrate profiles (like a Blackberry), lack of offline mail for Exchange users, lack of customized shortcuts and the list goes on (my original issue list). No device on the market is perfect.

Next Generation iPhone Likely to Have Video Capture

All signs are pointing to new iPhone hardware in the next few months. The updates will likely include a new processor and video recording capability along with the long list of announced and unannounced 3.0 features. Ars Technica discovered references to the new devices within a system file included with the 3.0 beta released to developers on Tuesday. A "publish video" screen was also discovered by Engadget to further push the notion of a next generation phone.

It's never made sense that the iPhone has lacked video capture capability. It's completely counter to Apple's overall personal multimedia strategy. If a free phone from any cellular carrier can capture video then why not a state of the art device like the iPhone. The first and second generation iPhone's clearly have limitations that Apple hasn't been completely straight forward about.

New Breed of Applications On The Way

At the iPhone 3.0 Media Event today, Apple announced a new SDK. Not everyone is technical here so let’s get on the same page. SDK stands for Software Development Kit. It’s a set of development tools utilized by software developers to develop applications for a particular platform (i.e. the iPhone). During today’s media event, Apple announced a new SDK with over 1,000 APIs. What’s an API you ask? The Application Programming Interface exposes the nuts and bolts of application development to developers. OK, I am simplifying this a little bit. What matters here is that Apple is extending the capabilities of what iPhone developers can bring to the market.

Here’s a glimpse of some of the new features available to the development community:

Push Notification: Apple has long been criticized for not allowing applications to run in the background. When you hit the Home key to access another application you’ve essentially closed the application you were working in. This was all done in the spirit of addressing performance issues caused by applications running on Smartphones in the “background” (lingo for not the application you’re currently using). According to Apple, based on their test of a 3rd party IM client tested on multiple non Apple devices, stand by time for those devices dropped by 80%. Apple’s battery life with 3G is already bad enough. The last thing Apple wants is for you to have 20 applications running in the background as your phone battery quickly fades away. The downside to having these applications not running in the background is that you’re unable to receive alerts or messages from the application. If you use a chat application and someone IMs you, you wouldn’t know it until you used the application. Apple’s solution is to provide a notification service so application vendors could notify Apple of application alerts. Apple in return would notify your device. Apple acknowledged today they “were late on this one”. They expected to have this available by the end of 2008, but it didn’t happen. Based on developer feedback they had to “completely rearchitect the server infrastructure to make it really scalable”. The jury is out on if Apple is doing the right thing here. I believe Apple is genuinely interested in providing the best experience possible and restricting background applications is, arguably, a wise choice. There are applications that are not alert or message based that still won’t be able to run in the background. There should be an option for users to allow this.

Peer to peer device connectivity: Developers can write iPhone and Touch applications that can interact with other devices over Bluetooth using built in auto discovery features. Developers can focus on writing their application while Apple handles the discovery, connectivity and state management of other devices. Ideal for games, document sharing, etc…

Accessories: The iPhone and Touch will be able to communicate with devices external to itself. At the media event today, there were examples of how this might be used. In one case, an iPhones could control an external speaker via a phone based equalizer and a blood pressure device provided info to the iPhone via an application, Who knows…heart monitors could be next. Very cool.

Maps: Two areas of interest here. Applications can finally embed maps in to their applications. In the past, Maps had to load up separately. There was a real disconnect between the mapping and the application. Apple is also opening up the “core location” ability for turn by turn direction applications. This explains why we’ve not seen these applications to date through the App Store. Turn by turn vendors will use their own maps due to license restrictions with Google maps.

App Store Enhancements: While of little interest to most users, Apple will provide applications with more flexibility for intra application revenue streams. For example, you could have a game you purchase with five levels. If you want to purchase more you can buy them within the application instead of an additional application. Another example, perhaps you wanted an Ebook. Today, you would need to download a new application for each book. With the new App Purchase APIs, a single application would allow purchases from within the application. Everything would connect to the App Store to leverage Apple’s infrastructure for downloading, credit card processing, etc. Not sexy to the end user, but will improve certain experiences with applications.

The SDK will bring a next generation of applications that will impress. We’re on the verge of a new breed of applications we’ve yet to see.

Behind the Latest iPhone Statistics

During the iPhone 3.0 media event today, Apple offered its usual buffet of statistics for the public, media and financial analyst. Let’s analyze the significance or items of interest with some of those numbers.

Worldwide Availability: The iPhone is now available in 80 countries. Pretty impressive numbers considering the phone has been out for less than two years. Blackberry, in contrast of another “smartphone”, is available in 90 countries. The iPhone has great global exposure. A large global audience opens up opportunities for developers to bring their applications to all parts of the globe.

25,000 Applications in iTunes Store: At the time I wrote my iPhone 3G review there were only 500 applications in the App Store. The new number is jaw dropping for a less than a two year old platform. And the reason…

800,000 SDK Downloads: The iPhone SDK continues to fuel the environment for iPhone developers. Of course not all of these downloads represent developers releasing products, but the interest in the platform is amazing. Apple has done such a great putting the SDK together for developers it has created ideal conditions for developers to translate their great (and not so great) ideas to the iPhone.

96% of Apps Submitted are Approved: What are we to make of the 1000 applications not approved. Is Apple restricting creativity? Is Apple playing too much of a role in what’s “decent” and “appropriate”? Apple’s desire to create the “right experience” often limits choices.

62% of iPhone Developers Are New to Apple: Any Mac enthusiast has to love this. The iPhone SDK provides exposure to the Apple environment. If Windows developers, for example, take their Apple interest to the OS X space, just think about the application market that could lie ahead.

17 Million Total iPhones Sold: Gartner released their Worldwide Smartphone Sales statistics. At the end of 08 Gartner estimates that Apple owns 8% of the market share. Apple’s year over year market share increased 245%. Lots of upside with the iPhone.

Live Updates from the iPhone 3.0 Press Conference

If you're interested in keeping a live eye on today's Apple iPhone 3.0 announcements you can tune in to these sites starting at 1 PM E.S.T.

MacWorld

Cnet

Engadget

Ars Technica

Check back later this evening for my thoughts and analysis.

On the Copy and Paste Bandwagon?

The ability to copy and paste has become one of the most desired features of the phone. It's easy to see, after using the device, how implementing copy and past could be a challenge, but other touch screen phones have had copy and paste. No pass for Apple here. In the past, Apple has basically said there's no reason they haven't done it and would consider it. That's Apple talk for "we're working on it, but we're not admitting it". The rumor mills, on sites like MacRumors, are reporting copy and paste is finally destined for the iPhone and will be announced this Tuesday at Apple's iPhone 3.0 event. I often here from others how they wish the iPhone had copy and paste. I was one of those when I had the device myself. However, there are phone features that are sorely needed and surpass the copy and paste feature. Copy and paste is a convenience feature and who doesn't like those, but there are other things about the iPhone or its integration with the desktop that I would much rather see fixed first. There's no way to sync iCal or Outlook To Dos with the iPhone. That's an issue. The positive about Apple's attention on copy and paste is that Apple is listening to users. As much as I don't see copy and paste as important relative to other features - I know others do. The 3.0 release is bound to offer an abundance of features above copy and paste. 3.0 will hopefully bring the type of dramatic change the phone needs to build upon its strengths yet offer the feature set that's appropriate for a modern day/next generation phone. More of my thoughts tomorrow.

Sirius XM iPhone Player (Almost) Ready

Yesterday, Sirius XM Radio announced a player for the iPhone was in the works. Let's take a look at why this is important. Interest in streaming content continues to grow. After a while people tend to get tired of their music libraries. There's just something about live content that's streaming. It feels "fresh". Applications like Slacker, AOL Radio and Pandora have occupied the streaming space on the iPhone over the past year. These are all worthy options, however, the content is sometimes limited, generic and often rich with boring commercials (disagree?). Sirius XM, for those that don't know, offers a subscription service with dozens of commercial free music channels mixed in with premium content with limited commercials (CNBC, CNN, etc...). Most consumers are exposed to satellite radio through their cars. Many new cars come with the radio included. One of Sirius' challenges was getting the device in the hands or cars of the consumer. While more devices are available in new cards than ever before, and Sirius expects overall growth to continue on that fact alone, conversion rates from the free trial subscription to the paid subscription run in the range of 50%. Using the iPhone as a radio device reduces the barrier to access for Sirius. The iPhone offers a device that isn't stationary and locked in your car and limited my satellite line of sight connectivity. Have a 3G connection and you're ready to go with a iPhone player. XM offered a Blackberry player, but it offered limited channels, a terrible interface and was not priced correctly. For the Sirius iPhone application to be a success it must have a great interface and the price model must be appropriate. How many iPhone users want to pay another $10 on top of their existing phone and data plan? There's a market there, but limited. I've been surprised we've not seen a player for the iPhone to date, but the announcement from yesterday along with the timing of Apple's 3.0 roadmap has me thinking there's a connection. Either that or Sirius is so cash strapped in R&D they are sitting back as long as possible to figure out the right approach to take with future mobile devices. Regardless, this is an important application for the iPhone regardless if people subscribe to Sirius or not.

A Shuffle Forward and Back

This morning, Apple released the new, 3rd generation, iPod Shuffle. The new Shuffle is even smaller than before. Half the size of the previous generation - if you can believe that. I always like the concept of smaller and more compact, but there are often tradeoffs. The tradeoff with the first two generations of Shuffles was the lack of display screen. With past Shuffles, if you like a song you're listening to and want to know what its name, you were out of luck. For many like myself the display didn't really matter. The Shuffle has always been easy to carry around and when it drops it rarely is damaged. With the new Shuffle, Apple ushers in the era of micro players. For Apple to pull of this new form factor they removed the controls from the device and moved them to a Apple specific headphone. What I liked about the first two Shuffles was that I could walk down the street, sit on a bus, whatever, with my Shuffle in hand. When I wanted to change a song or adjust volume I could easily and discretely move my fingers while holding the device. With the new Shuffle I have to make a conspicuous and non natural gesture of moving my hand to the top of the headphone to adjust track and volume. Not a fan of this new method. The new Shuffle continues to lack any type of display. There is a large segment of those who like players small, but don't want to lose the ability to know what song they're listening to. And for those, the new Shuffle offers VoiceOver (space not included). The new robotic voice will announce the song or playlist you're listening to. Nothing sexy, but I suppose nice to have if you want to know the song. The device has 4GB of memory to hold 1000 songs for $79. The 2nd generation devices are still available while they last.

Product Announcements from Behind the Curtain

Apple announced a number of changes today to the Mac Mini, iMac, Power Mac, AirPort Extreme Base Station and Time Capsule. Numerous updates to hardware specs and price points relative to value to get excited about. Details are available on sites such as MacRumors and Apple Insider so I won't get in to that. This was a large product update without an Apple media event. The Power Mac design changes alone would normally been the focus of, at least, a small media event on Apple's campus. Let's focus on what happened here. Jobs is not well. Many Apple investors are hanging on by a string because they think Jobs is Apple and Apple is Jobs. Holding a media event provides the media with yet another opportunity for the media to ask: Where's Steve? Of course there are other reasons why we experienced web based announcements today. Apple could consider this upgrade as extremely minor relative to other upcoming announcements. Think iPhone, future tablet and netbook (a word my Mac dictionary doesn't even know). Why distract the media during a media event that's pretty hum drum and evolutionary vs revolutionary. Maybe the Apple mantra has become "Cool and sexy = Media event". Today's product announcements were not sexy enough to bring up the curtain on a stage, but they are important steps forward in keeping current.

Ballmer Comes Out In The Open

Microsoft's Steve Ballmer never misses a beat when trying to downplay Apple’s significance in the market place. After being dead wrong about the likely success of the iPhone he recently went into the realm of hypocrisy. His latest attempt to bash Apple took place at this week’s Mobile World Congress 2009 in Barcelona, Spain. He was quoted as saying: "I agree that no single company can create all the hardware and software. Openness is central because it's the foundation of choice." Microsoft as the champion for open standards? Gotta love it...

Steve Jobs Taking Medical Leave

Steve Jobs communicated with Apple employees today he was taking a medical leave of absence until June. He will remain involved in major decisions. This comes a week after Jobs told investors he was being treated for a simple to treat hormone imbalance. This health pattern doesn't sound good. Apple stock is down 6% after hours from the news. As important as Jobs is to Apple I still believe the company has become greater than Jobs himself. "The Street" won't understand or respond that way however. Speedy recovery, Steve!

Download Disaster for Microsoft

While not Apple related...I couldn't help myself from commenting on Microsoft's disastrous release of the Windows 7 Beta today.  This past Wednesday night, Microsoft's CEO, Steve Ballmer announced the Windows 7 Beta would be open to the public on a limited basis.  Upon the release of the software on Friday, Microsoft's servers were flooded with traffic.  Downloads started failing, users couldn't obtain software keys and the Microsoft web site reported "server busy".  How does a company like Microsoft allow this to happen?  Either the Microsoft infrastructure is weaker than anyone ever thought or they completely underestimated the level of interest.  At the end of the day, this story is probably only important to Windows power users and Windows evangelist.  It does speak to Microsoft's inability to properly plan and support the single largest marketing effort to date of the next version of Windows. We can't let Apple off the hook either.  They were guilty of poor infrastructure planning from a past iPhone and Touch release.  Windows users anxious to get their hands on Windows 7 can keep an eye on Microsoft's Windows 7 Blog for the latest news.

MacWorld 2009 Thoughts and Observations

Apple product announcements were in ample supply during this year's MacWorld despite an ill Steve Jobs.  A recent public announcement from Jobs clarified that despite his heath he is still control of Apple.  That’s good news after watching Phil Schiller provide the MacWorld keynote.  Phil is Apple's senior Vice President of Worldwide Product Marketing and has moved up from Steve's perennial sidekick to take the lead presenter position.  Here are a few of my thoughts related to today’s keynote.

Phil Schiller’s Keynote:  Phil is not ready for the primetime keynote spot.  His performance was rookie like.  He was lucky he could finish sentences with the proper words.  He was awkwardly nervous for a senior executive.  During his hour plus presentation he never really connected with the audience.  His timing was off and his performance was disjointed.  Phil’s excitement level about his own products seemed rehearsed and ingenuous.  In contrast, when Jobs said some technology was “really cool” you believed him.  I don’t know Phil well and he may be a great marketer, but he clearly isn’t in to the products at the same level as Jobs.  Phil should consider himself lucky for making it through the entire presentation without any major missteps. 

Apple Innovation:  Apple’s level of innovation is astounding.  The software and hardware products they develop are second to none.  Can you imagine what types of products sit behind Apple’s Research and Development walls?  It must be a treasure trove. While today’s announcements were not earth shattering they demonstrate Apple’s proficiency in innovation.

iLife 09:  The already excellent iLife product line continues to improve with the newly announced iLife 09.  iPhoto’s new face recognition software will consolidate all pictures of the same person in one collection.  We’ll need to see how effective this is, but it is certainly ground breaking.  Listening carefully to Phil it sounds like Apple purchased the technology.  This isn’t something you hear often from Apple and I wonder if this was a slip.  iMovie looks fantastic and a significant upgrade from previous versions.  Garageband now has innovative music lesson capability allowing the user to learn how to play guitar or piano from onscreen instructors.  Seems like a bit of a novelty.  What became obviously clear during the presentation was that iLife announcements require their own day in the spotlight.  There are too many features and applications to properly squeeze in to a twenty minute time slot.

Randy Ubillos - Chief Architect for Video:  The real stand out from this year’s keynote was the iMovie demo by Randy Ubillos.  He delivered a spot on and passionate demo.  He should have delivered the entire keynote.  He embodies the Jobs spirit.  Get those marketing guys out of the way!

iWork 09:  Who uses this?  I don’t know any Mac user with iWork, but I suspect they’re out there.  iWork continues to mature in all areas.  The future of Microsoft’s Office on Mac is limited and it’s important iWork is available to take its place.  These enhancements are welcomed and necessary  Highlights of new features include Keynote’s iPhone remote feature and Number’s table categories and the ability to take complex Excel features such as functions and simply them.

Iwork.com Beta:  iWork 09 has a document sharing feature that allows documents to be published to Apple’s web site.  Those allowed to view the document have access to content reviewer features and download capabilities.  It’s interesting to see Apple move in this direction, but even more interesting to see it done in the form of a public beta.  It would be nice to have version history.  The service will eventually be fee based, but is free during the beta.  Another thing I thought was interesting was Phil’s direct request to Apple users for their feedback.  I’ve never heard Microsoft ask users for their feedback from a “world stage”.

Mac Book Pro 17”:  Eight hour battery life.  Enough said!

No news on upgraded Mac Minis.