In June of 2013 we saw a new Airport Extreme with a smaller form factor and a few minor tweaks. Nice, but nothing to drool over.
In September of 2013 we were introduced to the all new iOS 7. The original reviews of iOS 7's design changes were mixed, but I saw it as a great refresh to the platform. Pre iOS7 devices now look boring. Beyond the aesthetics, Control Center and an improved Siri were welcome upgrades. iOS 7 was a good step forward - nothing radical, but an effort to correct past wrongs and catchup with the competition.
Around the same time of iOS 7 we were introduced to the new iPhone 5s and 5c. The 5s continued the tradition of slow and steady hardware improvements. No complaints. The 5c line on the other hand didn't make any sense. The build quality was significantly inferior to the 5s and it also lacked 5s features yet the price was only $100 less. Unless you're on a tight budget it just didn't make sense to get a 5c. I rarely see anyone with a 5c and its been reported that 5c sales have not been great.
Now we move into October 2013 where we're introduced to Mavericks, iLife and iWork upgrades. Anything killer or really memorable to the average user? Not really. iMovie was a terrible redesign and iWork had features pulled out from it. Sure the apps are now 64 bit, but when functionality goes backwards it's hard to get excited. I'm still annoyed I can't connect Pages on my iPhone to my Dropbox account.
Near the end of 2013 Apple introduced the iPad Air. Now that was something to get excited about. The Air was significantly lighter and thinner than its predecessor. Not a cheap product in any regards, but definitely something that raised the bar in the tablet space.
Other than those products there've been a number of laptop and desktop upgrades worth mentioning. All good, but nothing worth going into detail about.
For the most part, its been another year of just so-so products. The desire is not yet back. For the Apple wow to come back we're really looking for new products or significant enhancements to existing products. For example, Apple TVs integrated with cable providers, Apple watches, and new uses for the Apple iPhone. Apple has been quiet for so long on the "new" front that either they are lost and struggling or they are taking their time to mature an initial launch of some amazing products in the next year. I'm hoping for the latter.