For The Love of Money

On Tuesday, AppleInsider reports on Microsoft's attempt to hire Apple staff away from the Apple retail stores and over to Microsoft's new retail operation. I've always found Apple employees to be extremely loyal to the Apple cause. It's hard to imagine Apple staff would sell their soul to the "other side". Apple staff are being tempted with much higher salaries and, most likely, other perks (i.e. stock options). All hail the mighty dollar!

Lower priced Apple laptop on the way?

Apple has long felt the need to not compete with the low end Windows PC market. I've always been frustrated by this. Not competing in the low end market has caused Apple to delay market share gains. Now, if you're not a shareholder or Apple evangelist that may not matter much to you. The fact is, many consumers can't look beyond price. They look at a $500 PC laptop and compare it to a $999 Mac and it all looks the same. So the customer goes with the lower priced machine. Computer store employees recommending PCs, know nothing about Macs and slam Apple for offering overpriced computers without understanding the value of OS X, iLife, etc... Apple needs to move beyond, or actually below, their minimum standard. They need to compete, or at least be competitive, with the low end PC market in some way. True, the profit margins are slim on the low end, but a low end Mac is like a gateway drug to even greater and more powerful Macs. The trick is just getting people in the door and exposing them to some Apple goodness. The research firm Wedge Partners is predicting that Apple may get into the low end space. No one knows if that's true or what the endeavor would look like, but it's one I would welcome! What do you think?

iPhone/Touch 3.1 and iTunes 9 Released

Apple released the iPhone and Touch 3.1 software upgrade today. A number of minor enhancements that will be sure to please the niche groups who will likely notice. The App Store Top 25 now includes a "Top Paid" vs "Top Grossing" to address those developers who felt slighted by those applications that were down at the $.99 price point. The App Store Genius feature provides suggestions for applications you might like. While not perfect for now (the suggestions will improve over time based on uploaded results), it does a good job of showing which of your installed applications was the basis for the recommendation. And finally, Apple added the ability to use Voice Control over Bluetooth. Other minor items you can check out via the link above. The team at The iPhone Blog provide a good walkthrough of the changes.

iTunes 9.0 was released today and hosts a number of new and noteworthy features. Genius Mixes are a new feature to help you "rediscover" music in your collection. It's like a prepackaged selection of songs based on a genre. The iTunes 9.0 syncing options have really improved with a new level of granularity all users will appreciate. There's a new Home Sharing option that allows you to not only stream iTunes content from other computers on your network, but you can also copy the content from the other computer as well (up to five authorized computers). It can even be configured to sync content automatically provided the content is purchased content. The iTunes store was resigned and the jury is out on how much it actually improved. I like the menu bars across the top as they seem to improve navigation. A new iTunes LP feature provides artist/album content previously found in vinyl albums and CD booklets that have been lost in the digital era. There's also Facebook integration and Wish List capabilities. Not addressed is the issue of how to address the growing number of items along the left hand navigational bar. Playlists are still difficult to manage. Navigation seems clunky. Does anyone else feel that way? The real win for me out of iTunes 9 is the improved ability to manage iPhone and Touch applications. There's also a new interface that allows you access to modify your iPhone or Touch icon screens without the pain of performing the same steps on the device. The ability to modify iPhone and Touch application icons and screens is a great addition, but I ran in to one or two bugs while moving icons and screens around. There's no option to name pages such as "Sports" or "Games". That would be a helpful way to manage the screen instead of using the current numbering system.

iPhone, iPod, App Store and iTunes Statistics

Apple's "It's Only Rock and Roll" media event provided an update on a number of Apple statistics. Here's a quick review:

• 30 million iPhones sold to date
• 20 million iPod Touches sold to date
• 220 million iPods (all types) sold to date
• 75,000 applications in the App Store just within the first year
• 28%, or 21,178, of the applications in the App Store are games and entertainment related
• 1.8 billion applications downloaded to date (not including updates which would have represented a number a few times more than that)
• 8.5 billion iTunes songs sold
• 100 million iTunes accounts
• The #1 music retailer in the world

Many of these stats are jaw dropping considering how long the products have been around. The iPod Touch numbers are a real stand out. The Touch is an amazing product and Apple should continue to do everything it can to provide it with every feature the iPhone has, but the phone, of course. Also interesting to note how almost 1/3 of all iPhone and Touch applications are game based. I'm not sure how the percentage of this category would compare with other platforms, but there's clearly no shortage of any application type. The application numbers don't address quality so while there may be 20K+ applications many are average at best. All in all, impressive numbers that will only grow.

Jobs Returns to the Apple Stage

With a sincere thanks to his staff and a public pitch for organ donations, Steve Jobs returned to the stage today at Apple's latest media event. Steve looked good, but I wouldn't put him at 100%. It's comforting to see him steering the ship again after a long and serious illness. While I have confidence in many of the Apple senior staff, there's no one like Steve. Glad to see he's back. Full speed ahead!

AT&T Responds (Poorly) to iPhone Data Issues

What do you do when you're AT&T and you're experiencing one of the worst backlashes in corporate history related to your network's performance? Apparently, you bring the creepiest guy you can find who's neither a credible geek or corporate "friendly" and you make a YouTube video. That's exactly what AT&T did last week to explain why they've totally screwed up on providing the appropriate level of data capacity on their network. AT&T just recently issued a press release committing to network improvements in a few cities throughout the country within a specific timeline. AT&T continues to botch up how they communicate with customers. You would think that the partnership with Apple would teach them a few things about marketing, PR and communication. The network improvements can't come soon enough to Chicago.