Wednesday, September 09, 2009

AT&T Responds (Poorly) to iPhone Data Issues

What do you do when you're AT&T and you're experiencing one of the worst backlashes in corporate history related to your network's performance? Apparently, you bring the creepiest guy you can find who's neither a credible geek or corporate "friendly" and you make a YouTube video. That's exactly what AT&T did last week to explain why they've totally screwed up on providing the appropriate level of data capacity on their network. AT&T just recently issued a press release committing to network improvements in a few cities throughout the country within a specific timeline. AT&T continues to botch up how they communicate with customers. You would think that the partnership with Apple would teach them a few things about marketing, PR and communication. The network improvements can't come soon enough to Chicago.

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