Apple Expert Improves Apple Support Experience

I recently contacted AppleCare for a support issue related to Boot Camp. Creating new problem tickets with any vendor is always a frustrating experience. Calling any vendor regarding an issue typically involves going through a half dozen voice prompts. If, and that's an if, the vendor's automated system understands your voice or touch tone response the first time (or at all) you may get routed to the correct location. Apple now has a new process for opening support issues that I found to be very easy and straightforward. The new service is called Apple Expert. It allows you to open a technical issue online and then have Apple call you at the time you desire to speak to a representative. You can have them call you immediately or wait until a later time. The call is routed to the appropriate team to address your issue based on the information you provide. Apple is not the only vendor to use call back technology like this, but it is great to Apple bringing the service forward for users.