There's An App For That

Marketing genius is when an advertisement permeates into the public. The genius is when your idea transcends the original media format and spills into the public nomenclature. That's exactly what is happening with Apple's "There's An App For That" campaign. I've heard a number of people talking about a particular topic when someone follows with a "there's an app for that!". It's funny because it's true and if you're not in the iPhone or Touch circle in probably won't resonate, but for those of us who can appreciate the humor it's a great phrase to use outside of a thirty second ad spot. I thought this was something I would blog about. And by the way...there's an app for that!