"As Is" Apple TV Destined to Fail

Apple TV has been out for more than x. Its success is a question. It suffers from the lack of integration with existing DVR products whether it be Cable or Dish. It’s a device that sits on the side playing second. Consumers want integration. On my Tivo, Amazon movies are integrated with my TV based content. Pictures and music from my PC are also accessible on my Tivo using the same Tivo driven menu platform. I’m a tech guy and I don’t have much tolerance for remembering that I use one device for TV viewing and another device for pictures, downloads and music. There’s long been talk about maturing Apple TV as a DVR product, but that’s no easy task. Apple would need to rely on Cable Cards technology within the cable industry and as Tivo (and its customer base) knows that’s not been easy. Unless the Apple TV has a path to become a DVR or some kind of couch web surfing device (at a minimum) it is destined to become a relic.