Friday, March 21, 2008

MacBook Air Reaches High Altitudes

Part of the Apple magic is the initial experience with Apple products. The MacBook Air has that type of appeal. Apple's marketing campaign which shows the Air removed from an interoffice envelope charges the anticipation of touching a new Apple masterpiece. Apple is the master at minimization and the MacBook Air secures their place as a leader in consumer product innovation. This is not an average person's computer. This laptop was designed for a segment of the market willing to pay a premium for form and style. The Air specs are nothing special compared to its close peers and actually quite limiting. There's plenty to be critical of with the Air. The laptop is limited to 2 GB of memory, lacks a removable/replaceable battery and includes a slow PATA drive. It lacks many external ports that a typical laptop user would expect to see. That's exactly why this isn't the average user's laptop. The Air is an incredible lightweight laptop with a beautiful screen that absolutely has a place in the Apple laptop line up. Regardless of any of its shortcomings, anyone who drags around a laptop will appreciate what Apple has brought to market. The question is if you're willing to spend $1,799 for the trade offs you will need to make.

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