Apple TV Misses The Mark

Since the original announcement of Apple TV I recall my lack of enthusiasm about the device. My expectations are high for Apple and the Apple TV doesn't meet up. One of the biggest limitations is the ability to purchase music and video content from the device. Apple must be aware of how important this feature is in the long term. To release the Apple TV without the ability to purchase through it is a shortcoming I would not have expected from Apple. One missing feature you don't hear much about is the ability to stream online radio stations. I consider that an important feature that can be found on Windows Media and Yahoo! Go for TV. If Apple TV could offer a video rental solution I would buy one in a second. During my trip to the downtown Chicago last week absolutely no one was looking at the Apple TVs while the rest of the store was busy. The Apple TV will suffer from a customer base that will find the device interesting, but will not be sure if it's worth the investment.